Segafredo Lands in Woolworths With Espresso Lineup, Boosting Coffee Choices and Sales Nationwide
Segafredo has turned a long café presence into a supermarket play, and that matters because Woolworths gives it instant national scale. For FMCG buyers, this is less about another coffee brand appearing on shelf and more about a premium import testing whether it can earn repeat at retail price points that sit well above the … Read more