Foxes Den is not just adding another ready-meal line. It is trying to carve out a more nuanced space in the chiller, where high protein alone no longer looks like enough to win health-conscious shoppers. That matters for buyers and brand teams because the wellness ready-meal range lands into a category already being redefined by … Read more
Fewer ingredients is becoming a sharper selling point in bakery, and Goodman Fielder has now put that bet into Coles and Woolworths with a new sliced bread range called Just. For category managers, the move signals that plain-vanilla bread is still open to brand re-framing when shoppers start reading the label more closely. The new … Read more
A Coles-exclusive personal care range with a Matildas star on pack tells me this is about more than shelf appeal. Dove is using Ellie Carpenter to push a body-confidence message into a category where purpose-led branding still has to earn its space at the checkout. The move matters because it links a fast-moving social cause … Read more
Yumble has done the one thing every challenger food brand wants and very few manage: it has moved from niche retail promise to a national supermarket listing. The Yumble pancake range is now on Coles shelves across Australia, and that gives the brand instant reach in a breakfast aisle where convenience, taste and price all … Read more
Viennetta’s return to flavour innovation tells me this is less about nostalgia and more about shelf relevance. The new Salted Caramel variant gives Streets a way to keep a decades-old dessert in the conversation while shoppers keep looking for small indulgences that feel special at home. For buyers and brand teams, the signal is simple. … Read more
Nutella has turned its jar into a seasonal shelf play, and that matters because breakfast packaging still moves volume when the design feels local and collectible. The limited-edition Good Morning labels give Ferrero another way to keep a mature hazelnut spread brand visible without changing the core product. The jars are already landing at Coles, … Read more
Coles is seeing sales grow because shoppers are trading towards value, and that shift is changing how the supermarket group manages range, own brand and online. In a difficult economic backdrop, the numbers suggest the basket is holding up, but the mix is moving underneath. For FMCG suppliers, that matters as much as the top-line … Read more
Two Federal Court cases are about to define what “discount” legally means in Australia — and the ruling will reach well beyond the two supermarkets currently in the dock. Every retailer in the country is watching, and they should be. The Australian Competition and Consumer Commission (ACCC) is mid-trial in its case against Woolworths over … Read more
More than 32,000 coral fragments planted. That is the number sitting behind Dine’s bid to turn a supermarket shelf decision into a measurable conservation outcome on the Great Barrier Reef — and it is a harder figure to dismiss than most cause-marketing claims. What catches my attention here is not the environmental intent, which is … Read more