Mr Chen’s Asian Mac & Cheese lands in Woolworths, boosting snack aisles with bold new flavor
Mr Chen’s is trying to do something clever in the meal kits aisle: make Asian flavours feel familiar enough to buy on a weeknight, but different enough to win a second look at shelf. The Asian Mac & Cheese range does that by wrapping spice-led flavours inside a format shoppers already know. For FMCG teams, … Read more