Chen’s

Mr Chen’s Asian Mac & Cheese lands in Woolworths, boosting snack aisles with bold new flavor

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Mr Chen’s Asian Mac & Cheese lands in Woolworths, boosting snack aisles with bold new flavor

Mr Chen’s is trying to do something clever in the meal kits aisle: make Asian flavours feel familiar enough to buy on a weeknight, but different enough to win a second look at shelf. The Asian Mac & Cheese range does that by wrapping spice-led flavours inside a format shoppers already know. For FMCG teams, … Read more

Mr Chen’s Expands Noodle Range at Woolworths to Capture More Quick Meal Occasions

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Mr Chen’s Expands Noodle Range at Woolworths to Capture More Quick Meal Occasions

A national Woolworths listing turns a modest noodle expansion into a shelf-level play for quick dinners, protein-led meals and Asian pantry replenishment. For buyers, the more interesting point is not simply more SKUs, but how the Mr Chen’s noodle range is being positioned across texture, convenience and home-dining occasions. The Australian family-owned brand has added … Read more