Asian

Mr Chen’s Asian Mac & Cheese lands in Woolworths, boosting snack aisles with bold new flavor

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Mr Chen’s Asian Mac & Cheese lands in Woolworths, boosting snack aisles with bold new flavor

Mr Chen’s is trying to do something clever in the meal kits aisle: make Asian flavours feel familiar enough to buy on a weeknight, but different enough to win a second look at shelf. The Asian Mac & Cheese range does that by wrapping spice-led flavours inside a format shoppers already know. For FMCG teams, … Read more

Saudi Arabia Slashes July Oil Prices for Asian Buyers, Triggering Major Market Impact

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Saudi Arabia Slashes July Oil Prices for Asian Buyers, Triggering Major Market Impact

Saudi Arabia is expected to cut July crude prices for Asian buyers for a second straight month, and that matters because it signals softer pricing power even after months of supply risk in the Middle East. The expected move also shows how quickly refinery margins and spot market premiums can outweigh geopolitical tension. For UAE … Read more