Woolworths kids sunscreen is now facing a regulatory probe that goes beyond a single own-label product. The complaint asks whether a children’s claim can stand when the formulation appears to differ from the adult version in a way that raises safety questions. For FMCG teams, this matters because own-brand trust lives or dies on the … Read more
Frozen Asian meals have moved from a specialist freezer proposition to a broader supermarket play, and that matters because shelf access is now the real battleground. CP frozen products landing in Woolworths gives Authentic Asia a national audience well beyond its existing Costco base. The launch is small in SKU count but meaningful in signal. … Read more
Price beats clever mechanics in confectionery, and that matters for every brand fighting for impulse sales at shelf. In a category where most shoppers still buy through supermarkets, the research shows simple discounts are doing far more work than multi-buy offers, loyalty rewards or competitions. For FMCG teams, that is not a minor media point. … Read more
Coles is seeing sales grow because shoppers are trading towards value, and that shift is changing how the supermarket group manages range, own brand and online. In a difficult economic backdrop, the numbers suggest the basket is holding up, but the mix is moving underneath. For FMCG suppliers, that matters as much as the top-line … Read more