Discounts Beat Trickery in the Confectionery Aisle, Saving Shoppers Money and Boosting Sales in 2026
Price beats clever mechanics in confectionery, and that matters for every brand fighting for impulse sales at shelf. In a category where most shoppers still buy through supermarkets, the research shows simple discounts are doing far more work than multi-buy offers, loyalty rewards or competitions. For FMCG teams, that is not a minor media point. … Read more