Discounts

Discounts Beat Trickery in the Confectionery Aisle, Saving Shoppers Money and Boosting Sales in 2026

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Discounts Beat Trickery in the Confectionery Aisle, Saving Shoppers Money and Boosting Sales in 2026

Price beats clever mechanics in confectionery, and that matters for every brand fighting for impulse sales at shelf. In a category where most shoppers still buy through supermarkets, the research shows simple discounts are doing far more work than multi-buy offers, loyalty rewards or competitions. For FMCG teams, that is not a minor media point. … Read more

DMCC Slashes Business Costs With Licence Discounts of Up to 25%, Boosting Growth for Startups

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DMCC Slashes Business Costs With Licence Discounts of Up to 25%, Boosting Growth for Startups

A discount of up to 25% on licence costs can matter far more than it sounds, especially for smaller firms watching every dirham. For businesses weighing whether to set up in Dubai, the DMCC move is aimed squarely at lowering the cost of entry. The immediate takeaway is simple: business costs are being reduced for … Read more