Coles Sales Jump as Value Focus Drives Shoppers Back and Resets Supermarket Playbook
Coles is seeing sales grow because shoppers are trading towards value, and that shift is changing how the supermarket group manages range, own brand and online. In a difficult economic backdrop, the numbers suggest the basket is holding up, but the mix is moving underneath. For FMCG suppliers, that matters as much as the top-line … Read more