Dove and Ellie Carpenter launch body-confidence range at Coles, inspiring women to shop with confidence
A Coles-exclusive personal care range with a Matildas star on pack tells me this is about more than shelf appeal. Dove is using Ellie Carpenter to push a body-confidence message into a category where purpose-led branding still has to earn its space at the checkout. The move matters because it links a fast-moving social cause … Read more