How Varanasi’s Handloom Weavers Cooperative Is Fighting Back Against Powerloom and Fast Fashion

How Varanasi's Handloom Weavers Cooperative Is Fighting Back Against Powerloom and Fast Fashion

In a narrow lane off Madanpura in Varanasi, a pit loom clacks at a rhythm that has not changed in three centuries — but the man operating it earns less in a month than a food delivery rider earns in a week. I travelled to this ancient ghaat city in early 2026 to understand why Varanasi’s handloom weavers cooperative — once the backbone of a ₹3,000 crore Banarasi silk economy — is now locked in what members call an existential fight against powerloom duplicates and the ruthless economics of fast fashion.

Mohammed Irfan, a third-generation weaver in the Lohta cluster, showed me a kadhua brocade saree he spent 22 days weaving. His cooperative pays him approximately ₹8,500 for it. An almost-identical powerloom copy, produced in Surat in under four hours, retails on e-commerce platforms for ₹1,200. That single statistic tells you everything about the crisis — and the courage it takes to keep the loom running.

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ACCC Discount Cases Against Woolworths and Coles Near Verdict With Millions in Fines at Stake

ACCC Discount Cases Against Woolworths and Coles Near Verdict With Millions in Fines at Stake

Two Federal Court cases are about to define what “discount” legally means in Australia — and the ruling will reach well beyond the two supermarkets currently in the dock. Every retailer in the country is watching, and they should be. The Australian Competition and Consumer Commission (ACCC) is mid-trial in its case against Woolworths over … Read more

A2 Milk Company Wins Major Trademark Lawsuit Against Copycat Infant Formula Brand in 2026

A2 Milk Company Wins Major Trademark Lawsuit Against Copycat Infant Formula Brand in 2026

Winning a trademark case is one thing. Winning it against a rival that built its entire brand identity around your most protected asset is another thing entirely. The Federal Court of Australia has ruled in favour of The A2 Milk Company in a trademark infringement case that cuts to the heart of how brand equity … Read more