Winning a trademark case is one thing. Winning it against a rival that built its entire brand identity around your most protected asset is another thing entirely. The Federal Court of Australia has ruled in favour of The A2 Milk Company in a trademark infringement case that cuts to the heart of how brand equity … Read more
Any brand can print “organic” on a label in Australia right now, and nothing in the law stops them. That single regulatory gap has been quietly eroding the value of certified organic products for years — and the Federal Government has finally signalled it wants to fix it. Industry body Australian Organic Limited (AOL) has … Read more
More than 32,000 coral fragments planted. That is the number sitting behind Dine’s bid to turn a supermarket shelf decision into a measurable conservation outcome on the Great Barrier Reef — and it is a harder figure to dismiss than most cause-marketing claims. What catches my attention here is not the environmental intent, which is … Read more
The 40-day threshold is the number every FMCG procurement team should have circled right now. Once the Middle East conflict crosses that mark and input costs remain elevated, the UN Food and Agriculture Organisation (FAO) warns that farmers will begin cutting inputs, reducing plantings, or shifting to less fertiliser-intensive crops — decisions that will echo … Read more
The perimenopause supplement aisle used to be a dusty corner of the pharmacy, avoided by mainstream retailers and largely ignored by serious FMCG investment. When commercially sharp consumer entrepreneurs start backing the category publicly, something structural has shifted. Pip Edwards, co-founder of activewear label P.E Nation and one of the more commercially literate voices in … Read more
Beating Coca-Cola and PepsiCo to a global drinks award is the kind of result that cuts through the noise for category buyers and retail teams alike. East Forged’s win as Best Drink Innovation at the World Food Innovation Awards in London is a concrete signal about where no-sugar, low-alcohol beverage innovation is heading — and … Read more
Generic health claims are losing their shelf power faster than most startup founders realise, and Seedlab’s Bootcamp 13 cohort is the clearest signal yet of where early-stage FMCG is actually heading. What strikes me about this latest round is not the individual brands — it is the explicit pivot in selection criteria, from broad wellness … Read more
Most FMCG brands are leaving margin on the table not because their products are wrong, but because their pricing strategy is. Getting the framework right before you allocate a single dollar of trade spend is the difference between a plan that builds the business and one that just moves volume at cost. Price responsiveness — … Read more
Cola and lemonade together account for just 2 per cent of Australia’s light RTD market — yet they rank among the top three most popular vodka mixers. That gap is exactly where Voodoo Ranger has decided to plant its flag. Lion’s craft-positioned RTD brand has launched two new products — Hard Cola and Hard Lemonade … Read more
For the second consecutive year, around 80 per cent of packaged liquor retailers across New South Wales will be forced to shut their doors on Anzac Day — while hotels, clubs, bars, restaurants, and cafes are permitted to trade and sell takeaway alcohol without restriction. That asymmetry is now drawing a formal and increasingly pointed … Read more