Beyond

Seedlab Bootcamp 13 Helps Brands Pivot Beyond Better-for-You Products With Proven Market Strategies

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Seedlab Bootcamp 13 Helps Brands Pivot Beyond Better-for-You Products With Proven Market Strategies

Generic health claims are losing their shelf power faster than most startup founders realise, and Seedlab’s Bootcamp 13 cohort is the clearest signal yet of where early-stage FMCG is actually heading. What strikes me about this latest round is not the individual brands — it is the explicit pivot in selection criteria, from broad wellness … Read more

Beyond Amul — The Lesser-Known Gujarat Cooperatives That Are Quietly Dominating Global Markets

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Beyond Amul — The Lesser-Known Gujarat Cooperatives That Are Quietly Dominating Global Markets

A milk farmer in Banaskantha earning ₹45,000 per month from eight buffaloes — not through Amul, but through a cooperative most Indians have never heard of. That single detail, which I stumbled upon during a reporting trip to northern Gujarat last year, cracked open a story I hadn’t expected: the world of Gujarat cooperatives that … Read more