Private label has moved well beyond the cheap aisle label, and GS Retail is treating that shift as a strategic reset. In my view, the real story is not that prices still matter, but that price alone no longer protects a private label range from being ignored. For FMCG teams, that matters because the battleground … Read more
A milk farmer in Banaskantha earning ₹45,000 per month from eight buffaloes — not through Amul, but through a cooperative most Indians have never heard of. That single detail, which I stumbled upon during a reporting trip to northern Gujarat last year, cracked open a story I hadn’t expected: the world of Gujarat cooperatives that … Read more
Generic health claims are losing their shelf power faster than most startup founders realise, and Seedlab’s Bootcamp 13 cohort is the clearest signal yet of where early-stage FMCG is actually heading. What strikes me about this latest round is not the individual brands — it is the explicit pivot in selection criteria, from broad wellness … Read more