Brand

Formakote Packaging Boosts Brand Shelf Impact, Drives Higher Sales and Stronger Consumer Attention

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Formakote Packaging Boosts Brand Shelf Impact, Drives Higher Sales and Stronger Consumer Attention

Packaging now has to do three jobs at once: protect the product, satisfy the retailer and still look premium on shelf. For FMCG brands, that makes supply reliability and verified sustainability credentials just as important as print quality. That is the commercial pitch behind Formakote packaging, which WML Paperboard positions as a locally made paperboard … Read more

Four Proven Pricing Strategies Every FMCG Brand Manager Needs to Boost Revenue in 2026

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Four Proven Pricing Strategies Every FMCG Brand Manager Needs to Boost Revenue in 2026

Most FMCG brands are leaving margin on the table not because their products are wrong, but because their pricing strategy is. Getting the framework right before you allocate a single dollar of trade spend is the difference between a plan that builds the business and one that just moves volume at cost. Price responsiveness — … Read more