Protein claims on yoghurt tubs are now a legal risk, not just a marketing arms race. Danone’s latest lawsuit against Chobani puts serving sizes, label maths and shopper trust under the microscope. For FMCG teams, this matters beyond one court filing. Any brand selling into the high-protein yoghurt aisle now has a sharper incentive to … Read more
Non-latex personal care is one of the quieter growth pockets in the health and wellness aisle — and a new product from Life Styles Healthcare Australia is making a direct play for the top of that shelf. The claim is bold: the thinnest non-latex condom currently available on the market. Skyn Supreme Feel has launched … Read more
Beating Coca-Cola and PepsiCo to a global drinks award is the kind of result that cuts through the noise for category buyers and retail teams alike. East Forged’s win as Best Drink Innovation at the World Food Innovation Awards in London is a concrete signal about where no-sugar, low-alcohol beverage innovation is heading — and … Read more