Packaging now has to do three jobs at once: protect the product, satisfy the retailer and still look premium on shelf. For FMCG brands, that makes supply reliability and verified sustainability credentials just as important as print quality. That is the commercial pitch behind Formakote packaging, which WML Paperboard positions as a locally made paperboard … Read more
Mars has just raised the bar for local petcare manufacturing in Australia, and the scale matters as much as the symbolism. Its new cat food kitchen in Wodonga is designed to produce 290 million pouches a year, which is a serious signal about how far pet food demand has shifted. For FMCG teams, the commercial … Read more
Speed, stability and certainty are now doing more work in FMCG procurement than they did a few years ago, and packaging is one of the clearest examples. For me, the packaging supply chain shift is less about ideology and more about buyers reweighting risk after years of freight volatility, port congestion and shipping delays. That … Read more