V2Food

V2Food’s Lisa Ronquest-Ross Rebuilds Faith in Alt-Meat, Targeting $50M Growth in 2026

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V2Food’s Lisa Ronquest-Ross Rebuilds Faith in Alt-Meat, Targeting $50M Growth in 2026

Plant-based alt-meat is no longer being judged on hype. In this category, taste and repeat purchase have become the real filters, and V2Food is making that case with unusual discipline. That matters because the sector has already burned through a lot of consumer trust. For FMCG teams, the lesson is blunt: if the product misses … Read more

V2Food Acquires Daring Foods, Expands into Woolworths Stores and Boosts Plant-Based Sales in 2026

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V2Food Acquires Daring Foods, Expands into Woolworths Stores and Boosts Plant-Based Sales in 2026

V2Food has used the Daring Foods acquisition to do something bigger than add another SKU to the shelf. It has pushed itself further away from the old plant-based meat script and into cleaner, protein-led convenience, with Woolworths now carrying the range nationally. That matters because the category has moved on. Buyers and brand teams are … Read more