V2Food’s Lisa Ronquest-Ross Rebuilds Faith in Alt-Meat, Targeting $50M Growth in 2026
Plant-based alt-meat is no longer being judged on hype. In this category, taste and repeat purchase have become the real filters, and V2Food is making that case with unusual discipline. That matters because the sector has already burned through a lot of consumer trust. For FMCG teams, the lesson is blunt: if the product misses … Read more