Protein claims on yoghurt tubs are now a legal risk, not just a marketing arms race. Danone’s latest lawsuit against Chobani puts serving sizes, label maths and shopper trust under the microscope. For FMCG teams, this matters beyond one court filing. Any brand selling into the high-protein yoghurt aisle now has a sharper incentive to … Read more
Protein is no longer a niche badge for gym-goers. It has become one of the clearest signals of where Australian food and beverage demand is heading, and that is already changing what gets developed, merchandised and promoted across the aisle. For brands and buyers, the shift matters because protein now cuts across breakfast, snacking, dairy … Read more
Legume snacks are moving from niche health channels into the kind of shelf space where mainstream buyers start paying attention. Hey! Chips’ new legume-based product range matters because it speaks directly to two pressures now shaping snack aisles: more protein, and fewer ultra-processed cues. For FMCG teams, that makes this more than another better-for-you launch. … Read more