Supermarket Aisles Reveal Consumer Confidence Signals as Shoppers Spend More, Indicating Stronger Economic Recovery in 2026
The clearest read on consumer confidence is not always in the headlines. It is often hiding in supermarket aisles, where shoppers quietly change pack size, brand choice and basket mix before they change their language about the economy. For FMCG teams, that matters because aisle behaviour shows pressure earlier than most surveys. When shoppers trade … Read more