Drop Shop Reinvents Wine Retailing with Occasion-Led Format, Boosting Sales and Convenience for Shoppers
Wine retailing rarely changes its shape, but this new Brunswick East format is trying to break the habit of sorting bottles by grape, region and intimidation. Drop Shop reinvents wine retailing by organising drinks around the way people actually buy them: by occasion, budget and convenience. That matters because the old bottle-shop model assumes shoppers … Read more