Somewhere in Pune’s Kothrud neighbourhood, a man named Raju Shinde used to earn roughly ₹900 a day ferrying passengers through the city’s chaotic traffic. That was before Ola and Uber slashed fares and flooded his routes with incentivised drivers. By 2023, his daily take-home had dropped to ₹500 on good days, and nearly 25% of that vanished into app commissions. Then, in early 2024, Shinde and 39 other auto-rickshaw drivers in his locality did something that most gig economy observers didn’t see coming — they registered a cooperative society under the Maharashtra Cooperative Societies Act and launched their own ride-hailing service.
I first heard about this initiative through a cooperative sector contact in Maharashtra, and frankly, I was sceptical. A forty-member auto-rickshaw cooperative going up against billion-dollar platforms? It sounded like a headline designed for social media sympathy, not a sustainable business. But the more I dug into it, the more I realised this wasn’t a stunt. It was a structural response to a structural problem — and it carries lessons for the entire cooperative movement in India.