Optus Dethrones Woolworths as Australia’s Least Trusted Brand, Triggering Massive Consumer Backlash and Financial Fallout
Optus has done what few brands want to do in public: it has pushed Woolworths off the bottom of Australia’s trust table. That matters because trust is not a soft metric any more; it now shapes switching, basket size and how much pain shoppers will tolerate after a failure. For FMCG leaders, the signal is … Read more