The Uttarakhand Cooperative That Turned Wild Mountain Herbs Into a ₹400 Crore Wellness Brand
In the winter of 2019, Kamla Devi of Joshimath block in Chamoli district earned ₹1,200 for an entire season’s collection of wild jatamansi roots — a Himalayan herb that high-end wellness brands in Mumbai were retailing for ₹3,500 per kilogram. By 2026, she earns closer to ₹48,000 a season. The difference? A cooperative that decided … Read more
