UDL Double Crush Makes Bold Move Into the High-Strength RTD Beverage Market in 2026
Moving into the high-strength ready-to-drink segment is a deliberate signal, not a line extension — and for a heritage brand that only recently changed hands, UDL’s timing says something about where Vok Beverages intends to take it. The 8 per cent ABV bracket has been one of the fastest-moving spaces in Australian RTD, and UDL … Read more