Splenda Parent Buys Equal Maker in Sweetener Reset to Capture More Market Share in 2026
Heartland Food Products Group has bought the Americas business of Whole Earth, tightening its grip on the sugar reduction category just as wellness-led sweeteners keep fighting for shelf space. For FMCG teams, the deal matters because it puts Splenda, Equal and Whole Earth under one owner with a much broader merchandising story. The purchase brings … Read more