BWS Signs Lucrative Retail Media Partnership with News Corp Subsidiary, Driving Bigger Audience Reach
BWS is turning its in-store screens into a media business, and that matters because retail media is no longer confined to supermarket giants. The retailer already has more than 300 screens across Australia, so this partnership gives it a faster path to monetising attention at the shelf edge. For FMCG brands, the shift is practical … Read more