How Farmers in Meghalaya Are Beating Corporate Buyers at Their Own Game

How Farmers in Meghalaya Are Beating Corporate Buyers at Their Own Game

The lakadong turmeric grown in Meghalaya’s Jaintia Hills contains up to 7.5 percent curcumin — nearly three times the concentration found in most commercial varieties and a figure that makes it the most chemically potent turmeric on earth. For three decades, that extraordinary quality translated into almost nothing for the farmers who grew it, because … Read more

Why Young Indians Are Leaving Corporate Jobs to Join Cooperatives

Why Young Indians Are Leaving Corporate Jobs to Join Cooperatives

Last monsoon, Priya Sharma, a 28-year-old MBA graduate from Pune, walked out of a Rs 18-lakh-per-year consulting job at a Big Four firm. Three months later, she was standing ankle-deep in a turmeric field in Sangli district, Maharashtra, helping onboard 340 smallholder farmers onto a cooperative’s new digital procurement platform. She had taken a 40% … Read more