Coca-Cola’s Beanless Coffee Push in Japan Could Reshape Store Shelves and Boost Sales
Beanless coffee is moving from novelty to commercial test case, and Coca-Cola’s latest Japan launch shows the category is now serious enough for a flagship brand to back it. For FMCG players, the signal is less about taste curiosity and more about supply security, price positioning and what happens when climate pressure starts to shape … Read more