Ritesh Kulkarni 
Most FMCG brands are leaving margin on the table not because their products are wrong, but because their pricing strategy is. Getting the framework right before you allocate a single dollar of trade spend is the difference between a plan that builds the business and one that just moves volume at cost. Price responsiveness — … Read more
Cola and lemonade together account for just 2 per cent of Australia’s light RTD market — yet they rank among the top three most popular vodka mixers. That gap is exactly where Voodoo Ranger has decided to plant its flag. Lion’s craft-positioned RTD brand has launched two new products — Hard Cola and Hard Lemonade … Read more
For the second consecutive year, around 80 per cent of packaged liquor retailers across New South Wales will be forced to shut their doors on Anzac Day — while hotels, clubs, bars, restaurants, and cafes are permitted to trade and sell takeaway alcohol without restriction. That asymmetry is now drawing a formal and increasingly pointed … Read more
Australia’s commercial kangaroo industry has lost one of its most significant potential export markets — again. California’s Senate Natural Resources and Water Committee voted down SB 1212, the bill that would have lifted the state’s long-standing ban on kangaroo skins and meat, and the decision carries real weight for anyone in the Australian FMCG and … Read more