The Uttarakhand Cooperative That Turned Mountain Herbs Into a Global Brand
The women of Chamoli district had been picking wild brahmi from the hillsides for generations, selling it to middlemen for ₹12 per kilogram. When those same leaves arrived in wellness stores across Berlin and Amsterdam, they were priced at €45 for a small glass jar. That gap — staggering, almost grotesque in its proportions — … Read more