Gen Z Farmers Are Rebuilding the Cooperative Model With Tech — And It’s Working
A 24-year-old sugarcane farmer’s son in Kolhapur, Maharashtra, recently convinced 47 fellow young growers to pool their harvest data on a shared WhatsApp dashboard before selling to a single buyer — and collectively negotiated a price 18% higher than the local mandi rate. He had never heard the word “cooperative” used to describe what he … Read more