Pip Edwards Backs the Booming Business of Perimenopause and It Could Change Everything for Women
The perimenopause supplement aisle used to be a dusty corner of the pharmacy, avoided by mainstream retailers and largely ignored by serious FMCG investment. When commercially sharp consumer entrepreneurs start backing the category publicly, something structural has shifted. Pip Edwards, co-founder of activewear label P.E Nation and one of the more commercially literate voices in … Read more