Why India’s Oldest Business Model is Suddenly Attracting Startup Founders
India’s roughly 12 million kirana stores collectively process more than $700 billion in annual transactions — a figure that dwarfs what Amazon India, Flipkart, and every direct-to-consumer brand combined have achieved across two decades of aggressive digital retail. The margin advantage those stores hold, rooted in near-zero customer acquisition cost and near-perfect retention, is what … Read more
